The Validation Phase

Does your solution work?

VALIDATE

Through creating target personas, building your first prototype and MVP, you will not only minimise the risk of failing at a later stage, you will also generate first traction by including Growth Hacking experiments and learn from real data.

Find the problem-solution fit!

WHY IS THIS

PHASE IMPORTANT?

This phase of your innovation journey aims to gain maximum customer insights and feedback while keeping resource investment low. The goal is to first reach problem-solution and then your product-market-fit by refining the product (MVP) in iterative steps.

Not ready to validate yet?

Already found your problem-solution fit?

Not ready to validate yet?

Already found your problem-solution fit?

When is the right time to validate?

STARTUPS

  • After identifying a big enough problem for a big enough group of people
  • Before spending a lot of resources to build the entire product
  • To make sure you’re building the right product for the right people
  • If you want to generate early traction

CORPORATES

  • After understanding the problem and the potential of your solution for it
  • Before committing to a big budget for developing the entire product
  • If you want to prove your idea is the right way to go

When is the right

time to validate?

STARTUPS

→ After identifying a big enough problem for a big enough group of people
→?Before spending a lot of resources to build the entire product
→ To make sure you’re building the right product for the right people
→ If you want to generate early traction

CORPORATES

→ After understanding the problem and the potential of your solution for it
→ Before committing to a big budget for developing the entire product
→ If you want to prove your idea is the right way to go

Let’s do this

Problems & Opportunities

Customer Discovery
Most businesses fail because they build something that customers don’t want. Let’s invest time in checking if the problem is big enough.

Getting closer to real customers

Customer Segmentation & Target Personas
It’s essential to have clarity on who your target audience is. Everyone is never a good idea! Let’s create target personas which can be tested in the validation phase.

Do you know or do you think?

Define hypotheses
Innumerable businesses fail because they build refined solutions prior to testing their most critical hypotheses. Let’s explicitly state, prioritise and test them.

Build your first MVP

MVP Coaching & Development
The goal of a Minimum Viable Product is to maximise customer insights and feedback while keeping resource investment low.

Generate traction

Growth Hacking & Marketing
An MVP is nothing more than an experiment that tries to validate value and growth hypotheses. Interaction with the MVP is key to create those validated learnings. Let’s bring some early adopters to your product.

UX/UI Optimisation

Usability & A/B Testing
A poor user interface & usability experience can hold your users back from going smoothly through the customer journey. Let’s make sure we remove those impediments and generate improved results based on various tests.

Reached your Product Market Fit yet?

Don’t worry! You don’t have to go through the entire validation journey alone.
Get in touch with us to find out where we can help and get you started!

Let’s do this

Don’t worry! You don’t have to go through the entire validation journey alone.
Get in touch with us to find out where we can help and get you started!
_0007_seo_line_17-37

PROBLEMS & OPPORTUNITIES

Customer Discovery
Most businesses fail because they build something that customers don’t want. Let’s invest time in checking if the problem is big enough.
_0038_7

GETTING CLOSER TO REAL CUSTOMERS

Customer Segmentation & Target Personas
It’s essential to have clarity on who your target audience is. Everyone is never a good idea! Let’s create target personas which can be tested in the validation phase.
_0005_seo_line_17-39

DO YOU KNOW OR DO YOU THINK?

Define hypotheses
Innumerable businesses fail because they build refined solutions prior to testing their most critical hypotheses. Let’s explicitly state, prioritise and test them.
_0028_seo_line_17-04

BUILD YOUR FIRST MVP

MVP Coaching & Development
The goal of a Minimum Viable Product is to maximize customer insights and feedback while keeping resource investment low.
_0036_8b

GENERATE TRACTION

Growth Hacking & Marketing
An MVP is nothing more than an experiment that tries to validate value and growth hypotheses. Interaction with the MVP is key to create those validated learnings. Let’s bring some early adopters to your product.
_0040_5

UX/UI OPTIMISATION

Usability & A/B Testing
A poor user interface & usability experience can hold your users back from going smoothly through the customer journey. Let’s make sure we remove those impediments and generate improved results based on various tests.

Reached your Product Market Fit yet?

Don’t worry! You don’t have to go through the entire validation journey alone.
Get in touch with us to find out where we can help and get you started!

CONTACT US

FOR A FREE CONSULTING SESSION:

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